Meet the Founder
I´m Bruno Pereira, founder and creative director of LOBO, and my mission is simple: to create footwear and accessories that combine timeless craftsmanship, sustainable practices, and enduring design. Every stitch, every cut, every material tells a story — a story of skill, passion, and a commitment to making things that matter.
Meet the Founder
LOBO was born from a legacy of craftsmanship and a deep respect for the natural world. Inspired by my grandfather, a skilled carpenter, and my grandmother, a talented dressmaker, I learned early that true quality comes from care, patience, and dedication. Their work endured, not by chance, but through intention — pieces made to last, to resist, to be treasured.
Founded in 2018, LOBO carries this philosophy into every creation. Our designs are crafted to stand the test of time, using materials responsibly and thoughtfully, because durability is not just about style — it’s about protecting the planet. By making pieces that last, we reduce waste and preserve natural resources, honoring the environment that inspires us every day.
To Last. To Resist. This is more than a motto — it’s the heart of LOBO.
LOBO APPAREL’s purpose is to create quality garments and accessories, durable and with a timeless aesthetic. We attempt to resist to trends so that our creations don’t evaporate over time and remain with us, as fragments of our History.
We want people to wear and cherish them, because, by doing so, we’re contributing toward a better planet, saving its resources to the fullest and preserving the environment in which we live.
A large part of our products and raw materials derive from production leftovers.
TO LAST.
