Privacy policy
Last updated: 24 July 2026
This Privacy Policy explains how SUMMER IN JUNGLE – UNIPESSOAL, LDA., operating under the Lobo Apparel brand, collects, uses, stores and shares personal data when you visit or use www.loboapparel.pt, place an order, create an account, subscribe to marketing communications, contact customer support or otherwise interact with us.
Personal data is processed in accordance with Regulation (EU) 2016/679, the General Data Protection Regulation (“GDPR”), Portuguese Law no. 58/2019 and other applicable privacy and electronic communications legislation.
1. Data controller
The data controller responsible for your personal data is:
SUMMER IN JUNGLE – UNIPESSOAL, LDA.
Trading name: Lobo Apparel
Company and tax number: 515 080 241
Registered office: Rua General Pimenta de Castro, no. 18, 2nd Floor Right, 1700-219 Lisbon, Portugal
Website: www.loboapparel.pt
Email: lobo@loboapparel.pt
Telephone: +351 919 098 089
2. Personal data we collect
The personal data we collect depends on how you interact with our website, products and services.
2.1 Identification and contact data
- Name;
- Email address;
- Telephone number;
- Billing address;
- Delivery address;
- Country and postcode;
- Tax identification number, where provided for invoicing purposes.
2.2 Order and transaction data
- Products viewed, added to the basket, saved or purchased;
- Order number and order history;
- Transaction amount and currency;
- Selected payment method;
- Payment status and confirmation;
- Delivery and tracking information;
- Returns, exchanges, cancellations and refunds.
Complete payment card details are normally collected and processed directly by Shopify and the relevant payment-service providers. Lobo Apparel generally receives only the information required to confirm, manage and record the transaction.
2.3 Customer account data
- Account identification and authentication details;
- Account preferences and settings;
- Order and purchase history;
- Saved products or wish lists, where available.
2.4 Communications and customer-support data
- Messages sent through email, contact forms or other support channels;
- Requests for information or assistance;
- Complaints and feedback;
- Information provided in connection with returns, exchanges or warranties;
- Photographs or documents voluntarily submitted in support of a request.
2.5 Technical and usage data
- IP address;
- Device type and device identifiers;
- Operating system and browser;
- Network and connection information;
- Pages visited and products viewed;
- Date, time and duration of visits;
- Referring website or source;
- Interactions with the website, advertisements and communications;
- Information collected through cookies, pixels and similar technologies.
2.6 Marketing and preference data
- Marketing consents and communication preferences;
- Newsletter subscriptions;
- Email openings and clicks;
- Products and categories of interest;
- Interactions with campaigns and advertisements, where legally permitted.
3. How we collect personal data
We may collect personal data:
- Directly from you when you create an account, place an order, complete a form, subscribe to marketing communications or contact us;
- Automatically when you visit or use the website, including through cookies, pixels and similar technologies;
- Through Shopify and applications connected to the online store;
- Through payment providers, financial institutions, carriers and logistics providers;
- Through analytics, advertising and marketing platforms;
- Through social networks or third-party platforms when you interact with Lobo Apparel through those services.
4. Purposes and legal bases for processing
We only process personal data where there is a valid legal basis under applicable data-protection law.
4.1 Processing and delivering orders
We process personal data to:
- Confirm and process purchases;
- Receive and confirm payments;
- Issue invoices and transaction records;
- Prepare, dispatch and deliver orders;
- Provide order and delivery updates;
- Process cancellations, exchanges, returns and refunds;
- Provide after-sales support.
Legal basis: performance of a contract, steps taken at your request before entering into a contract and compliance with legal obligations.
4.2 Creating and managing customer accounts
We process personal data to create and manage customer accounts, authenticate users, save preferences and provide access to order history and account functionality.
Legal basis: performance of a contract and our legitimate interest in providing an effective and personalised customer experience.
4.3 Customer support and communications
We process personal data to answer enquiries, provide support, manage complaints and resolve issues relating to products, orders, payments, deliveries, returns and other services.
Legal basis: performance of a contract, pre-contractual measures and our legitimate interest in providing effective customer support and maintaining our relationship with customers.
4.4 Invoicing and legal obligations
We process and retain personal data where necessary to comply with accounting, tax, consumer-protection, regulatory and other legal obligations.
Legal basis: compliance with legal obligations.
4.5 Security and fraud prevention
We may process personal data to:
- Protect the website, customer accounts and payment processes;
- Verify transactions and account activity;
- Detect, investigate and prevent fraud or unlawful activity;
- Prevent misuse of our services;
- Establish, exercise or defend legal claims;
- Protect the rights and safety of customers, Lobo Apparel and third parties.
Legal basis: our legitimate interest in protecting our business, customers and transactions and, where applicable, compliance with legal obligations.
4.6 Marketing and newsletters
With your consent, we may send you:
- News and brand updates;
- Product launches;
- Promotional campaigns and offers;
- Product recommendations;
- Invitations and other commercial communications.
Legal basis: your consent.
You may withdraw your consent at any time by using the unsubscribe link included in our marketing emails or by contacting lobo@loboapparel.pt.
Withdrawing consent from marketing communications does not prevent us from sending transactional or service messages relating to your orders, payments, account, returns or other contractual matters.
4.7 Analytics, personalisation and advertising
Where enabled, we may use analytics and advertising technologies, including Google Analytics and Meta technologies, to:
- Understand how visitors use the website;
- Measure website and campaign performance;
- Improve our products, content and services;
- Personalise website content;
- Measure and display relevant advertising;
- Conduct remarketing activities.
Where these services use non-essential cookies, pixels or similar technologies, they will only be activated after the required consent has been obtained through the cookie banner.
Legal basis: consent for non-essential analytics, personalisation and advertising technologies. Limited processing may also be based on legitimate interests where it is strictly necessary, proportionate and permitted by law.
5. Cookies and similar technologies
We use cookies, pixels, local storage and similar technologies to:
- Enable the technical operation of the website;
- Maintain the shopping basket and customer session;
- Remember preferences;
- Support account authentication and security;
- Measure website usage and performance;
- Personalise content;
- Measure and display advertising, where authorised.
Strictly necessary cookies may be used without consent where they are required to operate the website or provide a service expressly requested by the user.
Analytics, personalisation and advertising cookies that are not strictly necessary will only be used after you have given your consent.
You can accept, reject or change your cookie preferences through the cookie banner or privacy-preference controls available on the website.
Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn.
6. How we disclose personal data
We may disclose personal data, only to the extent necessary, to the following categories of recipients:
- Shopify, as our ecommerce platform and hosting provider;
- Payment-service providers, banks and financial institutions;
- Carriers, postal operators, fulfilment centres and logistics partners;
- Hosting, cloud storage, cybersecurity and technology providers;
- Email-marketing and customer-communication platforms;
- Customer-support service providers;
- Analytics and measurement providers, including Google;
- Advertising platforms and social networks, including Meta, where the necessary consent has been obtained;
- Accountants, lawyers, consultants and other professional advisers;
- Administrative, tax, regulatory, judicial or law-enforcement authorities where disclosure is required by law or pursuant to a valid request;
- Parties involved in a potential acquisition, merger, restructuring, financing or transfer of all or part of our business, subject to appropriate safeguards.
Some recipients act as processors on our behalf and may only use personal data in accordance with our instructions and the applicable contractual requirements. Other recipients, such as payment providers or public authorities, may act as independent data controllers for their own processing activities.
7. Relationship with Shopify
Our online store is hosted and supported by Shopify, which enables us to provide our ecommerce services.
Shopify collects and processes personal data relating to your access to and use of the website, purchases, transactions and interactions in order to provide, secure, operate and improve its services.
Information submitted through our store may be transmitted to Shopify and its affiliates, subprocessors and service providers, including organisations located outside your country of residence.
Where Shopify Network Intelligence or other Shopify Enhanced Services are enabled, Shopify may process information relating to your interactions with Lobo Apparel, other Shopify merchants and Shopify services in order to:
- Provide a more personalised shopping experience;
- Improve products and services;
- Provide analytics and reporting;
- Support security and fraud prevention;
- Display more relevant advertising, where you have given consent.
For certain Enhanced Services, Shopify may act as an independent data controller and may be responsible for responding to requests relating to the personal data it processes for those purposes.
Further information is available in the Shopify Consumer Privacy Policy .
You may manage certain privacy choices or exercise rights concerning Shopify’s processing through the Shopify Privacy Portal .
8. International data transfers
Some of our service providers may process, store or access personal data outside Portugal or the European Economic Area (“EEA”).
Where personal data is transferred to a country that has not been recognised by the European Commission as providing an adequate level of data protection, the transfer will be based on an appropriate legal mechanism, such as:
- European Commission Standard Contractual Clauses;
- Binding corporate rules;
- An applicable adequacy decision;
- Another legally recognised transfer mechanism.
Where required, additional safeguards may be implemented to protect personal data during international transfers.
9. Data retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected or to comply with legal, regulatory, accounting, tax and contractual obligations.
Retention periods may depend on:
- The duration of our relationship with you;
- Whether your customer account remains active;
- The management of orders, deliveries, returns, refunds or warranties;
- Applicable accounting and tax record-retention periods;
- The need to prevent fraud or maintain security records;
- The need to establish, exercise or defend legal claims;
- Your marketing consents and preferences;
- The retention settings of our analytics and marketing providers.
Marketing data will generally be processed until you withdraw your consent, object to direct marketing or the data is no longer required for the relevant purpose.
We may retain limited information to record that consent was withdrawn or that an unsubscribe or objection request was made.
When personal data is no longer required, it will be deleted, anonymised or retained in a restricted form where continued storage is required by law.
10. Security of personal data
Lobo Apparel and its service providers implement appropriate technical and organisational measures designed to protect personal data against:
- Unauthorised or unlawful access;
- Misuse or unauthorised disclosure;
- Accidental loss;
- Alteration;
- Destruction;
- Other unlawful forms of processing.
However, no electronic transmission or storage system can guarantee absolute security.
You are responsible for keeping your account credentials confidential and should not share passwords or authentication details with third parties.
11. Automated processing and profiling
We and our service providers may use automated systems for purposes such as fraud prevention, security, analytics, product recommendations, personalisation and advertising.
We do not normally make decisions based solely on automated processing that produce legal effects or similarly significant effects concerning you.
Where such automated decision-making is used and specific legal rights apply, you will be provided with the information and safeguards required by applicable law, including the possibility of requesting human intervention where relevant.
12. Your data-protection rights
Subject to the conditions and limitations established by applicable law, you may exercise the following rights:
- Right of access: request confirmation of whether we process your personal data and obtain a copy of that data;
- Right to rectification: request the correction of inaccurate or incomplete personal data;
- Right to erasure: request the deletion of personal data where the applicable legal conditions are met;
- Right to restriction: request the restriction of processing in certain circumstances;
- Right to object: object to processing based on legitimate interests, taking into account your particular situation;
- Right to object to direct marketing: object at any time to the use of personal data for direct marketing, including related profiling;
- Right to data portability: receive personal data you provided in a structured, commonly used and machine-readable format and, where technically feasible, request its transmission to another controller;
- Right to withdraw consent: withdraw consent at any time where processing is based on consent;
- Rights concerning automated decisions: request the safeguards available under applicable law where a decision is based solely on automated processing and produces legal or similarly significant effects;
- Right to complain: lodge a complaint with the competent data-protection supervisory authority.
Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn.
To exercise your rights, contact: lobo@loboapparel.pt.
We may request information that is reasonably necessary to confirm your identity and prevent unauthorised access to personal data.
Rights requests are generally free of charge. However, where a request is manifestly unfounded or excessive, particularly because of its repetitive character, we may take the measures permitted by applicable law.
We will respond within the period required by applicable law, which is generally one month from receipt of the request. This period may be extended where permitted due to the complexity or number of requests.
13. Complaints
If you have any concerns about how we process your personal data, please contact us first so that we can review and seek to resolve the matter.
Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with the Portuguese supervisory authority:
Comissão Nacional de Proteção de Dados — CNPD
Website: www.cnpd.pt
Where you reside in another EEA country, you may also contact the competent supervisory authority in your country of habitual residence, place of work or place of the alleged infringement.
14. Children’s personal data
Our website and services are not specifically directed at children, and we do not knowingly seek to collect personal data from children under the age of 13 on the basis of their own consent.
In Portugal, where the processing relates to the direct offer of information society services to a child and is based on consent, a child may provide valid consent from the age of 13.
Where the child is under the age of 13, the relevant consent must be given or authorised by the holder of parental responsibility, as required by applicable law.
If a parent or legal guardian believes that a child has provided us with personal data inappropriately, they may contact lobo@loboapparel.pt to request that the matter be reviewed and, where applicable, that the data be deleted.
15. Third-party websites and services
Our website may contain links to websites, applications, payment services or social networks operated by third parties.
Lobo Apparel does not control the privacy, security or data-processing practices of those third parties. You should review their privacy policies before providing personal data or using their services.
The inclusion of a third-party link does not necessarily mean that Lobo Apparel endorses or accepts responsibility for that third party’s content or practices.
16. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect:
- Changes to our products, services or business operations;
- Changes to the applications or technologies used by the store;
- New payment, delivery, analytics or marketing providers;
- Changes to our data-processing practices;
- Legal, regulatory or security requirements.
The revised version will be published on this website and the “Last updated” date will be amended accordingly.
Where required by law, we will provide additional notice of material changes or request renewed consent.
17. Contact details
For questions about this Privacy Policy, our processing of personal data or the exercise of your data-protection rights, please contact:
Lobo Apparel
Operated by SUMMER IN JUNGLE – UNIPESSOAL, LDA.
Company and tax number: 515 080 241
Rua General Pimenta de Castro, no. 18, 2nd Floor Right
1700-219 Lisbon
Portugal
Email: lobo@loboapparel.pt
Telephone: +351 919 098 089
Website: www.loboapparel.pt
