Sofia Avo Atelier
Sofia approaches hat-making the way one tells stories.
More than an object, each piece is born from a memory, a gesture, or a shared moment.
Her journey began early, in childhood, shaped by the image of her grandfather, for whom a hat was essential. Later, in Lisbon, reconnecting with this object revealed another concern: the lack of identity in mass-produced pieces. That’s when she began to carve out her own path.
In felt, she found both material and language. She explored its plasticity, moved away from the standard, and began creating one-of-a-kind pieces — first as artistic expression, then as an extension of the stories of those who seek her out. Today, each hat is built from personal narratives, transformed into form.
She defines herself within a hybrid territory: between craftswoman, artist, and storyteller.
“I’m a blend of all three,” she says, with the ease of someone who doesn’t feel the need to choose just one.
She recognizes that same intention in Lobo Apparel.
The craftsmanship, the time and origin of each piece, the knowledge that there are hands and stories behind every object — these are what she values most.
“That craftsmanship, that story, is what brings Lobo to life.”
Instagram: https://www.instagram.com/avo.atelier
Créditos fotográficos: Pedro Sadio
Carlos Flores
Carlos Flores moves between stone, architecture, and people.
But above all, he defines himself simply: a “son of stone.”
He grew up surrounded by this material and built his path through it, bringing together practice, thought, and creation. Architecture gave him a method and a way of thinking; stone gave him material and direction. It’s within this balance that he develops his work — between construction, art, and education.
Stone is not just a material; it is at the center of everything.
“It’s the stone, before anything else,” he says. From it, he builds relationships, projects, and knowledge, always maintaining a strong connection to the human side of his work.
He rejects empty processes and seeks meaning in everything he does. He also sees himself as someone who cares — for people, for relationships, and for the material he works with.
Lobo pieces accompany him in his daily life, from the worksite to his time off, always with the same natural ease.
“They’re very well made, with a human touch. It really aligns with the way I move through the world. I’ve had these boots for years… they’ve been through a lot and they hold up incredibly well.”
Durability, comfort, and authenticity are qualities he recognizes in the brand — and ones that reflect how he lives and works.
Instagram: https://www.instagram.com/___empedra/
Créditos fotográficos: Pedro Sadio
Fulana, Beltrana e Sicrana
Some projects are born out of a need for expression.
Fulana, Beltrana e Sicrana was created over a decade ago — a universe materialized through handmade cloth dolls that draw on references from art, music, politics, and everyday life. Each piece can become a character, a memory, or even a portrait, shaped from the story of the person who commissions it.
Before this, there was dance — a path rooted in the body that, over time, found another means of expression.
“It was a natural progression: using my hands to express myself in a different way.”
Today, that gesture has expanded beyond the brand. Fufu, the space she created, is both shop and studio: a place where her work coexists with that of other artists, designers, and illustrators. A living space, conceived for different ages and approaches, where design intersects with humor and a contemporary sensibility.
In Lobo, she found a language close to her own — pieces that are simple, direct, and intentional, where form and function balance naturally.
“It has a very simple line, it goes straight to the point: beautiful, simple lines, and the quality is very good.”
Between comfort, versatility, and durability, these pieces become part of everyday life, worn with the same freedom with which she creates
Instagram: https://www.instagram.com/afulanabeltranasicrana/
Créditos fotográficos: Pedro Sadio
